Maura Elizabeth Kelley
31- 28 35th St. #1A
Astoria, NY 11106
Maurakelley04@yahoo.com
917 776 1039/ 718 545-5927
Qualifications: Accomplished manager - worked on numerous successful national brand launches. Conducted large-scale promotions through guerilla and mobile marketing, PR, special event and tradeshow firms. Successful in managing and motivating teams to achieve their optimum performance using a creative approach.
- Skills
Adept in production -- expense reports, travel planning, staffing, research, hiring vendors, media, internet whiz, creative brainstorming, large vehicle driving
- Excellent oral and written communication skills
Mobil Tours: Field Manager
Cause Marketing
CMI, Atlanta, GA: Southeast region 08/02 - 11/02
- Reading is Fundamental (RIF) / Storytraveler sponsored by Coca-Cola.
Attended schools and retail venues in high need areas entertaining children and distributing free books.
Media spokesperson with appearances on numerous different local news channels
Auto-Wraps.com, NYC : 3 months summer/01
- NJ Rebel (anti-smoking campaign for teenagers of NJ: solo tour manager
- Attended fairs, special events and schools targeting teens to make a pledge against smoking 3 months
Brand Launches
CSA Marketing NYC Procter & Gamble/ Cat in the Hat retail promotion 2 weeks11/03
DIOUSA, DE - Northeast region Bacquacil WET Tour 11 weeks/02
- educating chlorine users to the benefits of Bacquacil
Sampling Events —
Field manager with staffing
- Managed a team of samplers ensuring target numbers hit
- Researched and scheduled events in high traffic locations targeting specific consumer profiles
Peirce Events. ME- Philadelphia 2 weeks/05/03
DOVE haircare sampling program
Creative Aim, CT- Long Island market 4 weeks/03/02
Pepsi Twist launch
Eisnor Interactive, NYC: NYC ’97 — ‘00
Staples.com, Carorder.com, Polaroid.com, Efrenzy.com, About.com
Swivel Media, SF (10 day promotion) U.S. Open '00
Beenz.com (costume)
PR Related -Spokesperson
Edellman PR, NYC: 02/02
- Hallmark Productions/ABC premier Dinotopia
- Costumed spokesperson for Dinotopia: media event Macy's pet parade and Premier party
Eventage, NYC: 12/01
- Toys R' US grand opening Times Square
- Special event parties - 1 week promotion
Tradeshows:
'97- '03
- Planned and set-up tradeshow booths, hired out vendors and talent and oversaw shows
Pierce Events and Promotions, ME oversaw set-up & breakdown of tradeshow and show for Legal Expo, NYC 2001, 2002 2003
Eisnor Interactive, NYC Planned and set-up tradeshow booths, hired out vendors and talent and oversaw shows
Tradeshow Executives, GA some management, Selling of lines
NY Gift show, NY Home & Textile Show, NY Stationary show, Vision Expo
MS Presents, CA
DCI Nickelodeon TV promos & characters for licensing show
Presentations
Education Link - taught 3 day training seminars on speed reading & study skills - all across the Bronx public school system
Prime Dental Technologies NJ- presentation for NY dental meeting
Patch Productions NY Product presentation at Toy Fair
GCC Technologies - hosted contest at PC Expo
Jan Michael's of SF- selling jewelry line for 3 years
Show host for Scramble a variety comedy show
Petandhouseportrait.com / Paintings and drawings of pets and houses
- Education
BFA in Painting/ Theater minor. GPA 3.7 University of Hartford, CT
- Advertising and graphic design courses at School of Visual Arts funded by a grant from the Actors Equity Association.